Inside the Broadcast
Partner visibility within graphics, segments, replay moments, commentary, and the live story of the event.
Partnership network
Build the show. Own the moment.
Down The Wire partners with brands that believe live events deserve real coverage—even when terrain, distance, and production demands make that difficult. Help power the broadcast, improve the event experience, and put your brand inside the moments audiences remember.
Inside the BroadcastGraphics, segments, replay moments, and commentary
Inside the VenueScreens, interviews, activations, and audience messaging
Inside the BuildTechnology, power, connectivity, and equipment in use
Beyond Race DayHighlights, recap assets, social edits, and stories
Live BroadcastVenue ExperienceField InfrastructureBranded ContentTechnology in UseSeries Partnerships
Founding partnership opportunities
The brands helping build live coverage where the audience cannot follow.
DTW connects the start gate, the course, the booth, the venue, and the viewer. The strongest partnerships do more than appear in the finished show—they help make the show possible.
Inside the Experience
Venue screens, interviews, audience messaging, product presence, and integrations spectators can actually see.
Beyond Race Day
Highlights, social edits, recap assets, behind-the-scenes stories, and content that extends the partnership.
Every partner helps build something new: live production designed for the places traditional broadcasts do not reach.Down The Wire Productions · Partnership Philosophy
Ways to partner
Show up where your support matters.
Each program can be shaped around one event, a series, a technical deployment, or a longer relationship across Down The Wire productions.
Broadcast & Presenting Partner
Own a highly visible position in the live show and audience-facing presentation.
- Opening and closing billboards
- Presented-by integration
- Segment, replay, or feature ownership
- Lower thirds, transitions, and announcer acknowledgments
Power the Production
Help solve the real technical problems behind remote and field-based coverage.
- Power, connectivity, fiber, networking, and communications
- Equipment and technology support
- Technology-in-use storytelling
- Field testing and behind-the-scenes integration
Build the Venue Experience
Improve what spectators, athletes, staff, and guests experience on site.
- Video-wall and venue-screen integration
- Hospitality, travel, transport, and crew support
- Interview, stage, and audience moments
- Product sampling or activation support where appropriate
Keep the Story Moving
Build campaign-ready content around the event, athletes, and production itself.
- Branded highlights and short-form edits
- Partner recap assets
- Behind-the-scenes and technical storytelling
- Custom concepts aligned with campaign goals
Why the model works
The brand becomes part of the work—not an interruption to it.
The most credible partnerships fit naturally into the production. A power partner can keep remote nodes running. A connectivity partner can link the mountain. A camera or communications partner can show tools performing under real conditions. A presenting partner can help bring the entire event to the audience.
Relevant Visibility
Placements are tied to moments, systems, and experiences that make sense for the brand.
Defined Deliverables
Each proposal identifies live placements, venue exposure, content, usage, and responsibilities.
Built for Activation
Programs can combine media, product, technical support, hospitality, and event integration.
Room to Grow
Begin with one deployment and build toward a broader relationship across future shows.
The next production
Become a founding DTW partner.
Down The Wire is building a production company for mountain sports, motorsports, outdoor events, and live experiences that deserve more complete coverage. Brands that believe in showing up, solving real problems, and helping audiences get closer to the action should be part of the build.
Start the ConversationPartnership inquiry
Tell us where your brand wants to show up.
Share the goals, audience, timing, and type of support you are considering. We will identify the right production, inventory, and partnership structure.
We review your brand, audience, campaign goals, and preferred timing.
We match those goals with relevant productions and available integrations.
We follow up with questions or a tailored partnership starting point.